Alex Sagrado – Product Leader

Product Leader

I turn complexity into adoption

12+ years building and scaling digital products. Ex-CPO & co-founder at Rebellion (acquired by Papara). Now Senior Product Manager at Fever.

  • Co-founded and led Product at Rebellion (2017–2023), scaling to 300k+ customers in Spain. Acquired by Papara.
  • Product Director (EU) at Papara after the acquisition.
  • Senior Product Manager at Fever, leading the B2B Distribution platform and Partners experience at scale.
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See my experience

My Approach

I build products by combining user behavior, business constraints, and fast feedback loops.

  • Start with outcomes: define the metric, the constraint, and the bet.
  • Make the complex feel obvious: UX-first flows, fewer steps, lower cognitive load.
  • Ship to learn: release the smallest version that proves (or kills) the hypothesis.
  • Scale what works: systems, dashboards, and cadence that make progress repeatable.

Career Journey

I started in IT consultancy and quickly transitioned into product roles, where I could own strategy, UX, and delivery.

  • La Nave Nodriza (Teacher & Mentor): teaching and mentoring Product Management.
  • Rebellion (Co-founder & CPO/Head of Product): built and scaled a mobile neobank + crypto product from scratch.
  • Papara (Product Director, EU): led product adaptation for the Spanish market post-acquisition.
  • Fever (Senior Product Manager): leading the SaaS B2B product platform focused on providing tools to partners for ticket distribution and operational efficiency.

Selected press links

Public references about Rebellion and the acquisition by Papara.

Acquisition / Exit (2023)

  • Finextra — “Turkish neobank Papara buys Spain’s Rebellion”
  • FinTech Futures — “Papara acquires Spanish neobank Rebellion Pay”
  • Iberian Lawyer — “…sale of Spanish neobank Rebellion”

Product & credibility (2019–2021)

“If the experience feels long, something went wrong.”

I obsess over friction